What started in the late nineties as a personal online journal for people around the world, blogging has
become an integral part of the online culture as we know it today. With more than 4 billion users connected on the internet worldwide, people nowadays write blogs for all kinds of reasons that range from sharing their personal experiences to engaging customers, driving traffic to their website, and most importantly, generating revenue. Keep reading to learn why it is important to have a blog for your business:
1. Helps Drive Traffic to Your Website
Do you want more website traffic? If yes, then incorporate blogging into your brand’s marketing
strategy today. There are typically three ways to get people to come to your website:
● Investing in paid ads –which is expensive.
● Buying an email list – which is illegal and unfair.
● People search your brand by its name – but this is only for those who already know you. Hence
no new customers.
On the flip side, when you create a blog using SEO optimization techniques like keywords, meta
descriptions, and titles and post it to your website, it creates one more indexed page. This not only
increases your chances of showing up among the top results on search engine pages but also drives
organic traffic to your website. Blogging frequently also gives Google and other search engines a reason
to re-crawl to your website in order to find new content to index.
2. Drives Long-Term Results
Once your blog has been indexed in the search engine, it stays there, enabling you to generate leads and
gain traffic for days, weeks, months, and even years after. Instead of taking shortcuts to get hundreds
and thousands of views in a day, give your blogs the time to generate interest. Creating valuable content
will establish you as a leader in the eyes of your consumers, ensuring that they come back to you
whenever they need an opinion or advice on something.
3. You Can Repurpose Blog Content for Social Media
Another lesser-known benefit of blogging is that it helps you get discovered on social media platforms.
Every time you create a new blog, simply share its link on social media networks – Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Doing so helps expose your brand to a new audience and keeps your social media accounts active, as you will always have something new to post.
4. Keeps Your Audience Engaged and Share Helpful, Relevant Content
In this highly competitive business climate, promoting your products and services isn’t easy. This is
where a blog comes in. Blogging helps you in keeping the audience interested, promote your
company, and in establishing a multimedia representation of your company. Use your blog to promote
videos, podcasts, and interviews and share your opinion on trending topics.
The bottom line!
Even with the emergence of different creative tools to push forward your services and support your
visibility, the value of what blogging can bring to your brand cannot be underscored enough. Regardless of what your business needs are, blogging can do wonders when it comes to increasing website traffic, generating leads, and having an ever-growing audience.
So, what are you waiting for? If you haven’t started a blog yet, now is the time!
