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Why Is It Important to Have a Blog for Your Business?

What started in the late nineties as a personal online journal for people around the world, blogging has
become an integral part of the online culture as we know it today. With more than 4 billion users connected on the internet worldwide, people nowadays write blogs for all kinds of reasons that range from sharing their personal experiences to engaging customers, driving traffic to their website, and most importantly, generating revenue. Keep reading to learn why it is important to have a blog for your business:

1. Helps Drive Traffic to Your Website

Do you want more website traffic? If yes, then incorporate blogging into your brand’s marketing
strategy today. There are typically three ways to get people to come to your website:
● Investing in paid ads –which is expensive.
● Buying an email list – which is illegal and unfair.
● People search your brand by its name – but this is only for those who already know you. Hence
no new customers.
On the flip side, when you create a blog using SEO optimization techniques like keywords, meta
descriptions, and titles and post it to your website, it creates one more indexed page. This not only
increases your chances of showing up among the top results on search engine pages but also drives
organic traffic to your website. Blogging frequently also gives Google and other search engines a reason
to re-crawl to your website in order to find new content to index.

2. Drives Long-Term Results

Once your blog has been indexed in the search engine, it stays there, enabling you to generate leads and
gain traffic for days, weeks, months, and even years after. Instead of taking shortcuts to get hundreds
and thousands of views in a day, give your blogs the time to generate interest. Creating valuable content
will establish you as a leader in the eyes of your consumers, ensuring that they come back to you
whenever they need an opinion or advice on something.

3. You Can Repurpose Blog Content for Social Media

Another lesser-known benefit of blogging is that it helps you get discovered on social media platforms.