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Overview of Social Media in 2022

Updated: Jan 9


The rapidly evolving and ever-changing social media landscape has changed our lives. In this article, we will be doing an analysis of social media 2022 pertaining to the performance of different digital platforms. So, let's jump right in and do an overview of social media in 2022.

Facebook


Earning the top spot in the list of the 25 most popular social media platforms for 2022, Facebook has once again dominated the digital world with over 2.9 billion monthly active users, making up 36% of the world's population. The below-mentioned Facebook statics play an important role in its success in the never-ending social media race:

With 1.5 billion unique visits, 11.2 billion total visits, and 21 minutes and 52 seconds of average user time per visit, Facebook is currently the 3rd most visited website in the world.
Facebook stories can get 500 million daily viewers.
98.3% of Facebook users access the social media platform via mobile.
81% of brands prefer Facebook video marketing.
58.8% of global internet users use Facebook every day.
Approximately 66% of Facebook users log onto the digital platform on a daily basis.
Facebook's site traffic has increased by 3% (25.5 billion visits per month) in the last twelve

Twitter

After gaining worldwide popularity in 2021, Twitter is now considered one of the mainstream digital marketing platforms. It was Twitter that introduced hashtags and trends to the world and provided people with the opportunity to speak their hearts out. However, following Elon Musk's takeover, the tweet-sharing platform has gone through some drastic changes in 2022:

Twitter is now 15th on the list of active digital platforms.
Twitter had 237 million daily users in the 3rd quarter of 2022.