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  • Writer's pictureChonetell Reaume

Overview of Social Media in 2022

Updated: Jan 9, 2023

The rapidly evolving and ever-changing social media landscape has changed our lives. In this article, we will be doing an analysis of social media 2022 pertaining to the performance of different digital platforms. So, let's jump right in and do an overview of social media in 2022.


Earning the top spot in the list of the 25 most popular social media platforms for 2022, Facebook has once again dominated the digital world with over 2.9 billion monthly active users, making up 36% of the world's population. The below-mentioned Facebook statics play an important role in its success in the never-ending social media race:

Facebook stories can get 500 million daily viewers.
98.3% of Facebook users access the social media platform via mobile.
81% of brands prefer Facebook video marketing.
58.8% of global internet users use Facebook every day.
Approximately 66% of Facebook users log onto the digital platform on a daily basis.
Facebook's site traffic has increased by 3% (25.5 billion visits per month) in the last twelve


After gaining worldwide popularity in 2021, Twitter is now considered one of the mainstream digital marketing platforms. It was Twitter that introduced hashtags and trends to the world and provided people with the opportunity to speak their hearts out. However, following Elon Musk's takeover, the tweet-sharing platform has gone through some drastic changes in 2022:

Twitter is now 15th on the list of active digital platforms.
Twitter had 237 million daily users in the 3rd quarter of 2022.
83% of world leaders are on Twitter.
125 million hashtags are tweeted every day.
A user spends 5.1 hours every month on Twitter.
6.6% of Twitter's audience comprises Gen-Z and Millennials.


When it comes to digital marketing, Instagram is the powerhouse. Its aesthetic features and intuitive design make it one of the world's most engaging social media platforms for consumers, businesses, and brands. According to our analysis of social media 2022, Instagram has taken off, becoming a powerful tool for B2B brands. In fact, 14.8% of global users have declared Instagram to be their favorite social media channel. With that said, let's shed some light on the statistics of the photo and video-sharing platform:

58% of advertisers are using Instagram reels.
90% of Instagram users follow a business profile.
80% of Instagram stories with a call-to-action perform way better than normal marketing tactics.
83% of Instagram users use social media platforms to find services and products.
2 out of 3 people have said that Instagram has helped them in connecting with new brands.
Instagram's advertising reach has grown by 20.3% in 2022.

The Social Line!

So whether you’re part of a social media team at a digital agency or an entrepreneur or influencer, understanding these statistics can help you keep up with the changing dynamics of digital marketing and create your advertising strategy accordingly.

𝙶𝚎𝚝 𝟸𝟶 𝙸𝙶 𝚝𝚎𝚖𝚙𝚕𝚊𝚝𝚎𝚜 𝚠𝚑𝚎𝚗 𝚢𝚘𝚞 𝚜𝚞𝚋𝚜𝚌𝚛𝚒𝚋𝚎 𝚝𝚘 𝚘𝚞𝚛 𝚠𝚎𝚋𝚜𝚒𝚝𝚎!!

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