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What’s Trending on Instagram?

Updated: Oct 23, 2021

Despite the general opinion, Instagram doesn’t have a single algorithm they follow. There are different ones for feed posts, stories, reels, IGTV videos, and the Explore page. Once you figure out the Instagram algorithm for each, it will be much easier to push your content. Instagram, as expected, relies heavily on technology to personalize and improve the user experience with the app.

The Stories section focuses on your closest friends, whose stories you generally see the most, and who you interact with most. But the Explore section always features something entirely new for you. Different parts of the app are organized according to how people prefer to use them.

Ranking Feed and Stories

The feed and stories are where people mostly prefer to connect with loved ones, family and friends, and anyone else they are close to. The four key considerations that influence the Instagram algorithm for these two are:

1- The post’s information:

Whether it is a video or a photo when has it been posted, and how many likes has it received.

2- Information about the poster:

How interesting do you find them and whether they are your friend? How often people engage with their content is also considered.

3- Your activity:

Are you generally more inclined towards videos or pictures? What type of content usually makes you want to interact with it?

4- Your interaction with them:

Are you generally engaging with their posts? Are you liking or commenting on them?

Based on this information, Instagram’s algorithm formulates a “score of interest” that defines the post’s order in the user’s feed or stories.

But there’s more. On the basis of five important interactions, the Instagram algorithm further filters the content showing up on your feed: