With over 4.65 billion active users, social media has managed to become an integral part of our lives in a short span of time. The rapid growth and ever-changing landscape of social media platforms have made it harder to keep ourselves updated and know which social media trends to pay attention to and which to ignore. Do not fear because you are not alone. In this article, we will be covering the top 3 social media trends that every marketer should follow for improved online visibility and better engagement. So, without any further ado, let’s begin!
TikTok Continues to Grow
Over the last few years, Instagram has held the number one spot in the hearts of many marketers. However, the popularity of the photo-sharing social media platform has been surpassed by the 1 billion active users mark of TikTok as of September 2021.
Reportedly the short-form video creation platform that was once only used by Gen Z and Millenials has now launched a number of business profiles, ads, and other valuable tools that make it one of the most active social media platforms to advertise your brand. What’s even more interesting is that according to Google Search Trends, over the last year, TikTok videos have grown by 173%, dominating Instagram’s reels which have only grown by 22%. Create a TikTok account to promote your brand in a more personalized way.
Social Audio Strategy
Since the launch of Clubhouse in 2020, audio chat rooms have become a thing for socializing. To keep up with the trend, in June 2021, Facebook officially launched its own Live Audio and podcast rooms in the United States. Giving a human-centric touch, social audio platforms allow businesses to use their voice only to reach an audience worldwide. Popular trends on these platforms include voice messaging, event broadcasting, podcasting, live audio rooms, and music.
Augmented Reality Will Be More Mainstream
Another important reform that social media has seen in the past years is the adaptation of virtual reality (VR) and augmented reality (AR) by businesses of all scales and sizes. Even though VR integration is still in the early stages, AR has now become a significant part of Snapchat and Instagram, enhancing the user experience and making it more realistic. For instance, interior design brands have developed AR applications that let consumers see how the furniture fits in their homes.
The social line!
In addition to looking back and evaluating what went wrong with your previous marketing strategy, buckle up and add these social media trends to your brand’s advertising strategy. When it comes to social media platforms, one thing that no one can predict is what the next viral trend will be. However, staying updated about current trends can help you make an educated guess with regard to which platform to invest in. This year, social media companies are investing in social audio content, live streaming, TikTok videos, and personalized ads. So, what are you waiting for? Take this moment to update your social media marketing strategy today!
𝙶𝚎𝚝 𝟸𝟶 𝙸𝙶 𝚝𝚎𝚖𝚙𝚕𝚊𝚝𝚎𝚜 𝚠𝚑𝚎𝚗 𝚢𝚘𝚞 𝚜𝚞𝚋𝚜𝚌𝚛𝚒𝚋𝚎 𝚝𝚘 𝚘𝚞𝚛 𝚠𝚎𝚋𝚜𝚒𝚝𝚎!!
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