Whether you own a website or a business, chances are that you are very busy and you don’t have time to look at every little detail. This means that it can be nearly impossible to squeeze everything in between the different tasks and responsibilities that you have to perform throughout the day, especially social media posts and promotions. In an increasingly digital world, using social media is necessary if you wish to gain new clients, reach new customers, and generate business for yourself. However, as stated earlier, you alone cannot do everything. This is where scheduling your post on social media can save your day and your business. However, like everything else, you should consider some pros and cons before making a decision. Read on to find out!
The Pros of Scheduling Your Post on Social Media
Scheduling your post on social media sounds so easy it’s almost too good to be true. Well, there are several benefits of pre-scheduling your social media content. Some of these are listed below:
Scheduling your post on social media will save you time which you can then use for other significant aspects of your business. The ideal way to do this is by dedicating a couple of hours at the beginning of the week and scheduling quality content that will automatically be posted for the next seven days. Nowadays, social media platforms allow you to schedule your posts up to a month in advance or even longer, depending upon the platform you opt for. Moreover, you can easily access all of your social media accounts at once, saving you the hassle and time that is required to log in to each platform individually.
One of the biggest benefits of scheduling your post on social media in advance is that it allows you to create content according to your brand theme. Not only does this give your social media account a cohesive image, but it also creates an authentic brand image by sending consistent messages and making your audience understand you better.
Because scheduling your post on social media gives you the flexibility to choose the posting time, this allows you to have a better reach during peak hours. This saves you the painstaking task of keeping an eye on the clock and posting only when it’s appropriate. Instead, all you have to do is pre-schedule your social media post for the ideal time and let the algorithm do the rest.
The Cons of Scheduling Your Post on Social Media
In the rapidly changing world, scheduling your post on social media too far ahead can backfire. Some disadvantages of pre-scheduling your social media post are as follows:
Lack of Social Awareness or Relevance
As stated earlier, scheduling your post on social media too early can increase the risk of your profile appearing inappropriate, unaware, outdated, and callous of the surrounding events. For instance, a travel agent trying to promote vacations abroad would look inappropriate in the era of COVID.
Interacting with your followers is one of the fastest ways to build a relationship with them, and it's only possible by being active all the time. However, one of the risks that come with scheduling your post on social media is that you might miss out on the opportunity to interact with your audience and convert them into clients by responding to comments, likes, and messages in a timely manner.
Mistakes and Redundancy
Scheduling your post on social media posts too far in advance increases the risk of linking content to a story that is no longer trending. Not only this but there’s also the possibility that the technology might fail, resulting in redundant posts.
Wrapping It Up
Managing an engaging social media profile can be time-consuming and daunting for business owners. Therefore, if you are thinking about scheduling your post on social media, ensure to weigh all your options first and opt for the strategy that guarantees the biggest payoff.