How to Use Social Media to Increase Your Email List
Email marketing is tough competition. On average, each individual receives 140 emails per day. So how to get email subscribers that are actually responsive to your brand? Social media is your knight in shining armor!
Other than email addresses, social media can also be used to generate leads.
Social Media to Drive Traffic to Your Email Marketing Landing Page
You need to use your social media to attract your followers and direct them to your website. On your website, you can entice them with eBooks, webinars, newsletters, or any other content that they would like in exchange for their email address. Here is how you can get your social media followers to visit your website:
Add Your Website Link to Your Socials
This could be a landing page with a pop-up form or a homepage. Followers who tap on the link in your bio should be directed to the pop-up page where they can view your offer and provide their email addresses.
Add a Sign-Up Button and Opt-in Form to Your Facebook Page
Organic Facebook reach is no longer as lucrative as it used to be. However, adding a signup button on your page might help you overcome this hurdle to quite an extent.
Drip Marketing Campaigns on Social Media
Drip campaigns are an effective email marketing strategy. This can be executed by sharing a number of marketing messages with actionable, relevant, and useful content. This way, you could attract those email subscribers that are genuinely interested in your brand and would take action.
However, while sharing drip messages you need to make sure you don’t seem salesy, pushy, or spammy. You can share educational content in the form of infographics, videos, blogs, online courses, games, coupons, freebies, and more.
Through your social media posts, invite your followers to subscribe to your newsletters and you’d then have their email addresses on your record.
Hold Social Media Contests or Giveaways
Who doesn’t love free stuff? Making use of the right strategies, you can easily extend your email list. Here is what you can do while holding social media contests to increase email subscribers:
Facebook allows you to customize your promotions, unlike other social media sites.
Use All Social Channels
Make sure to add a high-quality image of the giveaway, a catchy hashtag, as well as a link leading to the landing page with a pop-up for email information.
Encourage the Audience to Promote Your Contest
You can either have your social media audience share the giveaway on their accounts by adding this as a requirement or by giving them incentives like extra entries and more chances of winning.
Generate Email Leads via Facebook Ads
Despite trying other means, you haven’t been able to increase your email list, it might be time to consider ad campaigns on Facebook. You would need to invest some money in it but it would be worth it once you get your email leads.
You could also run campaigns on Instagram, Linkedin, and Twitter. When running a social media ad campaign, offer useful content for free in return for their email address. Your sponsored posts could also target the major pain points of your customer and provide them with solutions through it.
Email marketing and social media are powerful tools that marketers can make use of when attempting to expand their email list. People who follow you on social media already relate to your content and there is a higher chance of them sharing it with others and ultimately helping you increase your reach.