Social media keeps evolving faster than we can keep track of news and trends. You need to know how social media change can affect your digital presence to stay ahead in the game. However, it can be difficult to determine which social media news is worth your time.
We make learning about social media changes easier for you by sorting through all the latest happenings, and finding the most important news you must know. Here’s everything that’s changing or improving in the world of social media!
Facebook’s Plan to Remove Location Tracking Tools
Facebook will no longer be using location-based functions like Location History, Nearby Friends, and Weather updates after May 31st, 2022. Meta will not collect user data that enables it to provide information related to location. Furthermore, it will also delete previously logged data pertaining to these functions by August 2022.
Meta’s plan to improve data protection for social media users can be based on two things. First is the limited use of these location-based tools. Second, to keep iOS users from turning off their data tracking feature.
The new iOS update is showing an abundance of notifications to users, annoying them into toggling that data-tracking button. If Facebook stops using the lesser-used location tracking tools, it can prevent location-related information from bombarding iOS users.
Elon Musk’s Twitter Deal “On Hold”
Elon Musk has halted the process of Twitter acquisition until the company confirms that fake accounts and spammers only make up 5% of Twitter users. Later, he tweeted that he is committed to this deal. However, it raises the question of why Musk would do this.
It's hard to believe that only 5% of Twitter accounts are operated by bots. And Elon Musk’s hesitating attitude has led people to assume he means to back out of the deal. Despite asking Twitter for the correct number of fake social media accounts, Musk may not receive it since Twitter does not know. They have been reporting the same number since 2013. Let’s see what Musk plans to do once the deal is not “on hold.”
WhatsApp Will Increase Group Chat Size
WhatsApp is making the group chat experience better by increasing group chat size to accommodate up to 512 people. It’s also introducing reactions and facilitating users to send files that are up to a whopping 2GB. It also adds elements like sub-groups, admin tools, and 32-person audio chats.
The new expansion can have a mixed impact on WhatsApp users. On the one hand, it can open up new opportunities for ill-intentioned people. Social media users who want to promote harmful content can do it easily, and for that, WhatsApp needs to find an effective solution. On the other hand, the new group chat size increase will present great opportunities for marketers.
Companies can promote brand-related content to loyal customers using an engaging method like a WhatsApp group chat.
TikTok Has a New Market Insight Tool
TikTok is improving marketing strategies for users by introducing a new insights platform. It is an interactive approach to help a user find critical points in their target market with the help of filters. It is a different platform from TikTok and enables social media users to learn about their target audience in detail.
There are data filtering tools like industry verticals, location, demographics, and more. A user can also find key trends for a specific audience over a special occasion. It will be extremely helpful in improving outreach and strategic approach.
The competitive world of social media keeps evolving to provide a better digital experience to users. Let's see how this social media news about Twitter, WhatsApp, Facebook, and TikTok changes the way brands and users approach to content and tweak marketing strategies for these platforms.