Coming up with new and innovative ideas is one of the most challenging parts of running a social media campaign. Brand owners are expected to juggle multiple social media profiles, ensuring that each of them is up-to-date and has unique content posted every day. To make your brand stand out, enhance customer experience, and save time, you should always have several content creation ideas for social media in your back pocket.
If you are tired of posting the same old content on your social media profile, here are the top five trending content creation ideas for social media:
Host a Challenge
Did you know that 91% of Instagram posts with over 1000 comments and likes are contest-related? In other words, social media profiles that hold challenges grow 70% faster than those that don’t. The challenges that usually go viral on social media require you to do something weird or absurd such as dancing to a famous beat, pouring a bucket full of ice over yourself, or eating something terrible. However, you do not have to go that far. When organizing a challenge, you can ask your followers to use your product in a unique way and share their videos. You can later compile those videos to prove the brand’s authenticity, share the reviews, and even hand-out giveaways to the winners.
Tap into a Trending Topic
One of the simplest content creation ideas for social media is to write blogs, posts, and articles on the trending topics – obviously the ones related to your product or services. Doing so helps in demonstrating your brand’s expertise and knowledge. An easy way to do this is by creating a content calendar and sharing your insight related to the questions your audience wants answers to weekly or regularly.
Create Videos
Video content marketing has become a must-to-have tool for all kinds of modern brands. According to a marketing report by Wyzowl, 85% of people would like brands to share more videos. The report also proved that social media users are twice more likely to share videos than any other form of content. However, you do not need to be an expert videographer to create videos. In a world of reels and slow-mo, all you need to do is create random yet product-relevant videos and share them on your social media profile every day.
Share Secrets or Hacks
Represent yourself as the expert in the field by sharing tips and tricks with your consumers on your social media profile. Teach them the benefits of using your product and how to get the most out of it. These kinds of posts help prove to your audience that your product is a must-have tool in their lives, resulting in boosting your sales.
Feature User-Generated Content
Importing content shared by your consumers is one of the most effective content creation ideas for social media and an excellent way to build a community. Moreover, this also helps build brand awareness and increase brand recognition without turning your social media profile into a non-stop sales pitch. Therefore, make sure that all of your posts encourage your audience to invest in your product and services and share their experiences by creating videos, taking pictures, and sharing while incorporating your brand’s unique hashtag.
Wrapping It Up!
With so many options available, brands should never feel forced to adhere to the same type of social media content. Give the above-mentioned content creation ideas for social media a shot to make your brand’s profile stand out. Don’t be afraid to get creative and experiment with your content. Your mistakes will teach you what resonates with your consumers and what doesn’t. You will never know what works for your unique audience until you take that first step.
Happy Content Creating!